Luxury Travel in Switzerland: Zurich at Its Most Elegant

Switzerland has perfected a form of luxury that rarely needs to announce itself. It is found in precision and generosity, in landscapes of almost surreal clarity, in exceptional cuisine and in hotels where service feels so effortless that it becomes part of the experience rather than the performance.
Few cities express this philosophy as beautifully as Zurich. Set at the northern end of Lake Zurich, the city combines medieval Old Town streets with contemporary art, international architecture and one of Europe’s most prestigious shopping avenues. On clear days, the Swiss Alps rise along the horizon, adding an almost cinematic backdrop to the cityscape.
Zurich is cosmopolitan without losing its sense of calm, and distinctly urban without ever feeling far removed from nature. Bahnhofstrasse stretches for 1.4 kilometres from Zurich Main Station to Lake Zurich, while historic lanes lead directly from the avenue into the atmospheric Old Town.

Just a few steps away, set within its own private park close to the lake, stands one of the most celebrated luxury hotels in Zurich: the Baur au Lac.
There are five-star hotels that simply belong to a city. And there are those that become part of its history.
The Baur au Lac has been part of Zurich since 1844. Johannes Baur chose its privileged setting beside Lake Zurich with views towards the Alps, creating an elegant private retreat in the heart of the city. More than 180 years later, the hotel remains in the hands of the founding family and is now managed by the seventh generation.
Its location is one of the reasons the Baur au Lac remains such an exceptional choice for luxury travel in Switzerland. Guests enjoy the rare combination of a private park, the lake just moments away, and both Paradeplatz and Bahnhofstrasse within easy walking distance.

From here, Zurich unfolds in every direction. To one side, Lake Zurich and the Alps; to the other, designer boutiques, galleries, restaurants and the historic streets of the Old Town.
It is precisely this contrast that makes the Baur au Lac one of the most distinctive luxury hotels in Switzerland. Guests stay in the heart of an international city while retaining the sense of privacy and calm more often associated with a secluded retreat.
For travellers seeking an elegant five-star hotel in Zurich, the Baur au Lac offers a rare combination of heritage, location and understated Swiss luxury.

We wish you a wonderful stay.